Round up the kiddos, your best pals, grandparents, and cousins and join Jeni’s this Saturday for their fourth annual Ice Cream for Breakfast Day!

They’ll be celebrating from 8 a.m. to noon, scooping their new Skillet Cinnamon Roll ice cream for the first time ever — sweet cream cheese ice cream with dark caramel sauce, pastry, and so much cinnamon you’ll go weak in the knees. Plus, they’ll have a local roaster on hand serving Coffee Floats — hot coffee with a scoop of ice cream in a souvenir Jeni’s mug (while they last!).

What’s more, 100% of profits from their shop sales during the event will benefit DoSomething.org, a digital platform that powers offline action for young people interested in creating social change. A good reason to get out of bed and enjoy some ice cream if we ever heard one!