Utilizing a strategic and comprehensive marketing and communications program, the CID works to generate awareness and increase exposure of small businesses and to position the Central West End as a unique destination to shop, dine, and visit. The CID manages the cwescene.com website, social media channels on Facebook, Twitter, and Instagram, and publishes a monthly e-newsletter that is delivered to more than 5,000 subscribers. To keep the CWE top-of-mind, the CID also promotes signature events and businesses through outdoor signage, including billboards, banners, directories, and posters.
The CID also purchases annual media buys that reach both local and regional audiences through multiple outlets including digital, print, online, and social media. It also invests in a variety of co-operative marketing and advertising campaigns, such as the Official St. Louis Visitors Guide, to help position the Central West End as one of the top visitor destinations in the City of St. Louis.
The CID produces four “can’t-miss” signature events each year, including Cocktail Party, BookFest St. Louis, Halloween, and Window Walk, which draw thousands of people to the District. The CID also hosts 27 smaller events throughout the year, including the CWE Sidewalk Sale and the weekly Sounds of Summer Music Series, to activate the neighborhood and engage the merchant community. In addition, the CID maintains a robust, year-round neighborhood events calendar on its website, highlighting business happenings throughout the District. From author events at Left Bank Books, to sunset yoga at The Chase Park Plaza – one can always find something fresh and fun to do in the Central West End.
PUBLIC REALM & STREETSCAPE SERVICES
The CID takes great pride in its efforts to beautify the neighborhood’s public environment and works year-round to maintain and enhance the pedestrian experience. The CID’s Clean Team (one full-time and one part-time employee) are on the streets seven days a week, sweeping sidewalks and removing trash. They also remove snow and ice from sidewalks and crosswalks in the winter.
The CID beautifies and enhances the neighborhood through a variety of seasonal landscape and décor programs, with 16,100 tulip bulbs planted in the spring, festive lighting and décor installed during the holidays, 150 American Flags displayed throughout the District from May-September, and year-round tree maintenance.
The CID collaborates with the CWE Neighborhood Security Initiative (NSI) and is represented on the NSI Board of Directors to ensure that the Central West End is a safe environment for all residents, workers, and visitors. The CID funds an off-duty foot patrol police officer seven nights a week throughout the year, to patrol the commercial district and provide assistance as needed. The CID, along with the CWE NSI, also hosts quarterly public safety meetings. Click here for the 2020 Meeting Schedule.
The CID has also compiled information intended to help our businesses and the media have more constructive conversations about safety in our neighborhood.
NEW BUSINESS WELCOME PACKET
New to the neighborhood? Click here for our CID Welcome Packet, where you will find a complete rundown of all of the CID’s marketing resources. You will also find important business information about city ordinances, like trash collection and temporary signage.
CID REQUEST FOR PROPOSAL
Central West End Mural Project