Local retailer bets on brick and mortar pop-up shop this holiday season

Don’t let the new storefront in Central West End fool you; Paperdolls Boutique is adjusting to COVID’s consumer crunch.

“We’re on the struggle bus if you want to call it that,” said Paperdolls General Manager Lisa Schmidt.

She hopes customers are all aboard the newest stop on the locally owned retailers’ route of stores.

“I think I can speak for everybody, we definitely now, more than ever, need the support of all of our customers in order to get through this pandemic and for us to continue on and hopefully make this a permanent location,” Schmidt said.

You see, the Maryland Plaza location is a pop-up shop open now through December. A brick and mortar retail experiment in a time where so many stores are moving online or closing their doors for good.

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