Relying on entrepreneurial instincts instilled by family success stories, Ericka Frank opened The Cup in 2007 in the Central West End—becoming St. Louis’ original cupcake shop. With demand quickly growing, a second location followed in Edwardsville, Illinois in 2009.

Ericka’s talented team takes pride in offering locally made, award-winning cupcakes topped with her signature made-from-scratch buttercream in a variety of flavors—including gluten-free and vegan options. These beloved cupcakes are joined by other fan favorites including gooey butter cake, frosted sugar cookies, single-layer celebration cakes and more!

Every treat is crafted with care to help people celebrate life’s meaningful moments—a mission that’s remained at the heart of the business since day one.

• Pre-order: Order online at CRAVETHECUP.COM/order for convenient pickup at either location.
• Delivery: You can also find The Cup on delivery platforms like DoorDash, Uber Eats, Postmates and Food Pedaler.
• Cupcake Calendar: Visit CRAVETHECUP.COM/calendar to see what’s baking today and in the weeks to come!

Visit CRAVETHECUP.COM for the most up-to-date hours.