The story behind Provisions St. Louis, the Central West End’s newest shop

Stepping inside Provisions St. Louis feels like getting a hug from a good friend. Even on a gray June day, the Central West End shop is alive with personality: 1960s folk-rock sets the stage, and the scent of candles—unlit yet collectively potent in the very best way—wafts around you. The shop is pulsing with color and texture, every corner revealing something new and beautiful.

Artbooks and memoirs, barware and cocktail glasses, greeting cards, and jewelry fill the shop’s shelves and tables. Men’s grooming items are displayed on the back wall and the shop is a paradise for foodies, too, with such cookbooks as The New Classics, by Donna Hay, and Cook This Book, by Molly Baz, for sale.

Located at 228 N. Euclid, the vibrant shop is a reflection of its owners, Ross and Debra Hunter. The two are lifelong retailers who moved to St. Louis from Northern California, where they owned a heritage denim store in Santa Rosa. They met while studying at San Francisco State University and built successful careers in fashion: Ross worked in the luxury fashion industry for 30 years as a buyer and merchandising director for Wilkes Bashford; and Debra was an executive at Macy’s, ferreting out trends for buyers, merchandisers, and advertisers. In 2017, after the Tubbs wildfire devastated their California community, the couple decided they wanted a fresh start and began exploring new adventures outside California and fashion. 

Read the full article on St. Louis Magazine.

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